Tag Archives: B2B

The Next Evolution in Sales & Customer Service: Twitter in CRM

Posted on September 11, 2009 by crystal king

Early this week Salesforce.com announced that they have added Twitter functionality to the latest iteration of their product, Service Cloud 2. This is intriguing news for enterprises and represents some forward thinking by the Salesforce team. Enterprises have been dabbling … Continue reading →

Posted in B2B, social media, strategy, twitter | Tagged , , , , , , , , , , | 1 Comment

Top B2B Questions about Social Media

Posted on April 21, 2009 by crystal king

I have groups of people that come to me on a regular basis, essentially saying, we know we need to start using social media, but what is it and how do we use it? Underlying each and every conversation I … Continue reading →

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Considerations for Corporations Using Twitter for Business

Posted on August 22, 2008 by crystal king

There are a lot of excellent posts out there about how to best use Twitter, so rather than rehash those, I’ll recap them below. However, from my own experience, there are a couple of things that corporations using Twitter may … Continue reading →

Posted in B2B, best practices, twitter | Tagged , , , , , , | 3 Comments

Does Your Company Web Site Even Matter To Your Customers?

Posted on August 17, 2008 by crystal king

Let me ask one of the most popular business questions currently on the Net. Why do social media and Internet marketing matter for companies? And the answer: Because your customers are using it. Granted, they may be using it to … Continue reading →

Posted in B2B, blogs, brand, Web sites | Tagged , , , , , , , , , , , | 3 Comments