- Crystal is a high-tech public relations professional, marketer, freelance writer and social media geek.
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Tag Archives: brand
When Web Scraping Can Help — Or Hurt — Your Business
Recently I had the displeasure of participating in an odd PR fire drill. I had scheduled a release to go out several days later, pending final customer review. Because of our structure I don’t handle the wire service but rely … Continue reading
Posted in best practices, brand, public relations, search, Web sites
Tagged best practices, bots, brand, google, google rank, PR, press release, public relations, scraping, spam, Website
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Does Your Company Web Site Even Matter To Your Customers?
Let me ask one of the most popular business questions currently on the Net. Why do social media and Internet marketing matter for companies? And the answer: Because your customers are using it. Granted, they may be using it to … Continue reading
Posted in B2B, blogs, brand, Web sites
Tagged B2B, blogs, brand, consumer reviews, enterprise, internet marketing, marketing, networking, search, social media, word of mouth, youtube
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Gmail Down, the World in a Panic
One moment I was in and navigated away briefly. I came back, opening a new tab and get the “Temporary Error (502)” for my Gmail. I’ve been a Gmail user since the very early days and have had barely any … Continue reading
Posted in blogs, brand, email, social media, twitter
Tagged 502 error, blog, brand, email, gmail, gmail down, google, internet, meme, microblog, microblogging, news, summize, twitter, webmail, word of mouth
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The Real Failure of Cuil
Yesterday’s launch of the so-called “search engine rival to Google,” Cuil, went a bit less smoothly than I imagine the creators (ex-Google employees) planned. Well, less smooth in some ways and phenomenal in others. Let’s start with the phenomenal: Clever … Continue reading
Posted in best practices, brand, search
Tagged audio, blogs, brand, case study, company launch, cuil, failure, google, marketing, media, PR, public relations, search engine, video, word of mouth
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