- Crystal is a high-tech public relations professional, marketer, freelance writer and social media geek.
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Tag Archives: media
There’s bad press and then there’s BAD press
In 2007, JetBlue had a very bad press day after several of their flights were grounded in a snowstorm, one of which sat on the tarmac for over nine hours without letting passengers leave the plane. The media had a … Continue reading
Posted in best practices, media, public relations
Tagged Business, crisis communications, David Neeleman, media, Neal Patterson, PR, press, public relations, Reddit
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The Media Is Dying
Yes, I stole the title for this post from the very useful but terribly depressing Twitter moniker of the same name. In the last month it seems that there has been a lot of news (curious if the media is … Continue reading
Posted in advertising, media
Tagged advertising, Amazon Kindle, Berkshire Eagle, books, Eric Schmidt, internet, Magazine, magazines, media, media outlets, news, Newspaper, Publishing, social media
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PR Agency Pros — How Social Media Savvy Are They?
A few months back, at my previous company, I led one of those wonderfully fun agency reviews. One of the key requirements for our company was that the agency had to have social media experience. I was surprised at how … Continue reading
Posted in best practices, public relations, social media, Web sites
Tagged blog, bloggers, communications, conversation, Digg, facebook, marketing, media, microblogging, MySpace, PR, public relations, Reddit, relationships, social media, strategy, twitter
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Google Chrome Press Strategy Hits the Mark
Announcing and releasing a product almost simultaneously can result in stronger and bigger coverage results–Google Chrome download mentions almost rivaled that of Palin in the Twittersphere on the day of release. Continue reading
Posted in best practices, public relations
Tagged Android, Apple, browser, Chrome, google, Google Chrome, marketing, media, Open source, PR, press, press release, search
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The Real Failure of Cuil
Yesterday’s launch of the so-called “search engine rival to Google,” Cuil, went a bit less smoothly than I imagine the creators (ex-Google employees) planned. Well, less smooth in some ways and phenomenal in others. Let’s start with the phenomenal: Clever … Continue reading
Posted in best practices, brand, search
Tagged audio, blogs, brand, case study, company launch, cuil, failure, google, marketing, media, PR, public relations, search engine, video, word of mouth
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