- Crystal is a high-tech public relations professional, marketer, freelance writer and social media geek.
Crystal on the Web
-
Recent Posts
Archives
Your Thoughts
- POST 22. did they really just do that? | STAY WEIRD on They just keep coming: Japan tsunami social media blunders
- Ruthslotnick on No social in communities?
- Marymor on The Power of Building Your Network – How I Lost My Job & Set Up 3 Interviews w/in 24 Hours
- Connie Smallwood on The Power of Building Your Network – How I Lost My Job & Set Up 3 Interviews w/in 24 Hours
- Sticky Situations in Social Media | gnovis on They just keep coming: Japan tsunami social media blunders
Topics
Tag Archives: PR
There’s bad press and then there’s BAD press
In 2007, JetBlue had a very bad press day after several of their flights were grounded in a snowstorm, one of which sat on the tarmac for over nine hours without letting passengers leave the plane. The media had a … Continue reading
Posted in best practices, media, public relations
Tagged Business, crisis communications, David Neeleman, media, Neal Patterson, PR, press, public relations, Reddit
Leave a comment
Those Dirty Rotten Public Relations Pros
This morning I came across an interesting article on Truthout about how major food companies are trying to be “helpful” and let consumers not worry about taking the time to read labels, but instead look for a checkmark that signifies … Continue reading
The Art of Timing: Google Wave vs. Microsoft Bing
Yesterday Google did something that most companies dream about doing–they stole the thunder away from its biggest competitor. Granted, the Google/Microsoft rivalry is a big one, and they are always at each other’s throats, but from a communications perspective, it’s … Continue reading
Posted in public relations, strategy, Uncategorized
Tagged announcements, bing, branding, communications, google, GoogleWave, marketing, microsoft, Microsoft Bing, PR, press release, public relations, search engine, wave
Leave a comment
Wrangling Time for Social Media
In the last two weeks I’ve been volunteering my time to an independent political action committee (PAC), a group of women filmmakers who have created a series of videos to sway voters. Originally they had planned on creating the spots … Continue reading
Posted in blogs, social media, strategy
Tagged blogs, facebook, marketing, microblogging, PR, public relations, social media, time, twitter, video, web 2.0
2 Comments
PR Agency Pros — How Social Media Savvy Are They?
A few months back, at my previous company, I led one of those wonderfully fun agency reviews. One of the key requirements for our company was that the agency had to have social media experience. I was surprised at how … Continue reading
Posted in best practices, public relations, social media, Web sites
Tagged blog, bloggers, communications, conversation, Digg, facebook, marketing, media, microblogging, MySpace, PR, public relations, Reddit, relationships, social media, strategy, twitter
3 Comments
Google Chrome Press Strategy Hits the Mark
Announcing and releasing a product almost simultaneously can result in stronger and bigger coverage results–Google Chrome download mentions almost rivaled that of Palin in the Twittersphere on the day of release. Continue reading
Posted in best practices, public relations
Tagged Android, Apple, browser, Chrome, google, Google Chrome, marketing, media, Open source, PR, press, press release, search
1 Comment
When Web Scraping Can Help — Or Hurt — Your Business
Recently I had the displeasure of participating in an odd PR fire drill. I had scheduled a release to go out several days later, pending final customer review. Because of our structure I don’t handle the wire service but rely … Continue reading
Posted in best practices, brand, public relations, search, Web sites
Tagged best practices, bots, brand, google, google rank, PR, press release, public relations, scraping, spam, Website
Leave a comment
Implementing the Social Media Press Release
The buzz in the PR blogosphere is all about the SEC ruling that companies will soon be able to use their corporate Website and blogs as a means to share financial information. This is big news that will most likely … Continue reading
Posted in public relations, social media
Tagged audio, Brian Solis, CA, marketing, New media, News release, Oracle, PR, press, press release, public relations, RSS, SHIFT, SMR, social media, social media release, technology, video, wire service
Leave a comment
The Real Failure of Cuil
Yesterday’s launch of the so-called “search engine rival to Google,” Cuil, went a bit less smoothly than I imagine the creators (ex-Google employees) planned. Well, less smooth in some ways and phenomenal in others. Let’s start with the phenomenal: Clever … Continue reading
Posted in best practices, brand, search
Tagged audio, blogs, brand, case study, company launch, cuil, failure, google, marketing, media, PR, public relations, search engine, video, word of mouth
4 Comments