- Crystal is a high-tech public relations professional, marketer, freelance writer and social media geek.
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Tag Archives: press release
The Art of Timing: Google Wave vs. Microsoft Bing
Yesterday Google did something that most companies dream about doing–they stole the thunder away from its biggest competitor. Granted, the Google/Microsoft rivalry is a big one, and they are always at each other’s throats, but from a communications perspective, it’s … Continue reading
Posted in public relations, strategy, Uncategorized
Tagged announcements, bing, branding, communications, google, GoogleWave, marketing, microsoft, Microsoft Bing, PR, press release, public relations, search engine, wave
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Google Chrome Press Strategy Hits the Mark
Announcing and releasing a product almost simultaneously can result in stronger and bigger coverage results–Google Chrome download mentions almost rivaled that of Palin in the Twittersphere on the day of release. Continue reading
Posted in best practices, public relations
Tagged Android, Apple, browser, Chrome, google, Google Chrome, marketing, media, Open source, PR, press, press release, search
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When Web Scraping Can Help — Or Hurt — Your Business
Recently I had the displeasure of participating in an odd PR fire drill. I had scheduled a release to go out several days later, pending final customer review. Because of our structure I don’t handle the wire service but rely … Continue reading
Posted in best practices, brand, public relations, search, Web sites
Tagged best practices, bots, brand, google, google rank, PR, press release, public relations, scraping, spam, Website
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Implementing the Social Media Press Release
The buzz in the PR blogosphere is all about the SEC ruling that companies will soon be able to use their corporate Website and blogs as a means to share financial information. This is big news that will most likely … Continue reading
Posted in public relations, social media
Tagged audio, Brian Solis, CA, marketing, New media, News release, Oracle, PR, press, press release, public relations, RSS, SHIFT, SMR, social media, social media release, technology, video, wire service
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