- Crystal is a high-tech public relations professional, marketer, freelance writer and social media geek.
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Tag Archives: press
There’s bad press and then there’s BAD press
In 2007, JetBlue had a very bad press day after several of their flights were grounded in a snowstorm, one of which sat on the tarmac for over nine hours without letting passengers leave the plane. The media had a … Continue reading
Posted in best practices, media, public relations
Tagged Business, crisis communications, David Neeleman, media, Neal Patterson, PR, press, public relations, Reddit
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Google Chrome Press Strategy Hits the Mark
Announcing and releasing a product almost simultaneously can result in stronger and bigger coverage results–Google Chrome download mentions almost rivaled that of Palin in the Twittersphere on the day of release. Continue reading
Posted in best practices, public relations
Tagged Android, Apple, browser, Chrome, google, Google Chrome, marketing, media, Open source, PR, press, press release, search
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Implementing the Social Media Press Release
The buzz in the PR blogosphere is all about the SEC ruling that companies will soon be able to use their corporate Website and blogs as a means to share financial information. This is big news that will most likely … Continue reading
Posted in public relations, social media
Tagged audio, Brian Solis, CA, marketing, New media, News release, Oracle, PR, press, press release, public relations, RSS, SHIFT, SMR, social media, social media release, technology, video, wire service
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