- Crystal is a high-tech public relations professional, marketer, freelance writer and social media geek.
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Tag Archives: video
Personalized, On-the-Fly Videos Emerging as Viral Tool
My previous post shared a creative Sony Ericsson video that used a combination of YouTube, Facebook and email to spread the news about one of their latest mobile devices. I was struck by the campaign’s use of YouTube…videos custom created … Continue reading
Posted in advertising, email, video
Tagged a&e, advertising, criss angel, facebook, marketing, marketing campaign, mindfreak, MySpace, Political campaign, Sony Ericsson, video, Video clip, viral, youtube
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Crystal King Involved in Seance Gone Wrong
Or was she?
Posted in B2C, facebook, fun, mobile marketing, social media
Tagged B2C, Cellphones, email marketing, facebook, marketing, mobile marketing, Mobile phone, Sony Ericsson, video, viral, word of mouth, youtube
1 Comment
Top Social Media Marketing Tactics in an Economic Downturn
Wired recently interviewed Chris Alden, the CEO of Six Apart who believes that blogging will surge during this economic downturn. But on the flip side, a bad economy will probably lead to an overall uptick in blogging, Alden says. “When … Continue reading
Posted in B2B, blogs, facebook, social media, strategy, twitter
Tagged blogging, blogs, budgets, Chris Alden, community, economy, facebook, Google Video, guy kawasaki, internet marketing, linkedin, marketing, microblogging, MySpace, public relations, social media, social networks, twitter, video, youtube
4 Comments
Wrangling Time for Social Media
In the last two weeks I’ve been volunteering my time to an independent political action committee (PAC), a group of women filmmakers who have created a series of videos to sway voters. Originally they had planned on creating the spots … Continue reading
Posted in blogs, social media, strategy
Tagged blogs, facebook, marketing, microblogging, PR, public relations, social media, time, twitter, video, web 2.0
2 Comments
Implementing the Social Media Press Release
The buzz in the PR blogosphere is all about the SEC ruling that companies will soon be able to use their corporate Website and blogs as a means to share financial information. This is big news that will most likely … Continue reading
Posted in public relations, social media
Tagged audio, Brian Solis, CA, marketing, New media, News release, Oracle, PR, press, press release, public relations, RSS, SHIFT, SMR, social media, social media release, technology, video, wire service
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The Real Failure of Cuil
Yesterday’s launch of the so-called “search engine rival to Google,” Cuil, went a bit less smoothly than I imagine the creators (ex-Google employees) planned. Well, less smooth in some ways and phenomenal in others. Let’s start with the phenomenal: Clever … Continue reading
Posted in best practices, brand, search
Tagged audio, blogs, brand, case study, company launch, cuil, failure, google, marketing, media, PR, public relations, search engine, video, word of mouth
4 Comments